Brand Constellations

Description

A Clear, Actionable Approach to Building & Managing Brands

Branding is more than just a logo or a marketing campaign—it’s a strategic asset that drives business success. Whether you’re a CMO, founder, marketing leader, or someone eager to understand how great brands are built, this course will give you the tools to create, analyze, and manage a brand with confidence.

📌 5 Modules | 28 Videos | 85 Minutes Total
📘 Includes Course Workbook for Hands-On Brand Analysis
🎓 Earn a Certificate of Completion

This structured, easy-to-follow course breaks down the Brand Constellations Framework into five powerful modules, giving you a clear, actionable process to build and manage a brand that stands out in the market.

Each module includes engaging video lessons, real-world examples, and exercises to ensure that you apply what you learn immediately. The course workbook leads participants through an in-depth analysis of the eight stars of the Brand Constellations Framework, helping you identify strengths, weaknesses, and opportunities in your brand strategy.

Upon completion of the course, you’ll receive a certificate, recognizing your expertise in brand strategy using the Brand Constellations Framework.

Steven Silverman, Ph.D., is a branding expert, author, and consultant with over 30 years of experience working with some of the world’s most influential companies, including Microsoft, Amazon, Bose, DuPont, and Mars.

As the creator of the Brand Constellations Framework, he has helped organizations align their brand strategy with business growth, ensuring brand consistency, differentiation, and market leadership.

In addition to consulting, Steven teaches MBA courses in Brand Management and Marketing Strategy, providing real-world applications of branding principles to future business leaders. His Ph.D. in marketing and strategy allows him to bridge academic insights with hands-on business applications, giving you a research-backed, practical approach to brand building.

This course is designed to take you beyond basic marketing concepts and give you a structured, actionable framework to create a brand that truly works—one that attracts customers, builds trust, and drives long-term success.

✔ The Brand Constellations Framework – A structured, research-backed model that helps you align every aspect of your brand for long-term success.

✔ How to Avoid Brand Confusion – Learn why so many brands struggle with differentiation and how to make your brand stand out.

✔ The Eight Dimensions of a Strong Brand – Explore how product, price, placement, promotion, category, competitors, company, and customer work together to shape brand meaning.

✔ Real-World Case Studies & Practical Applications – See how top brands succeed (or fail) based on their strategic choices.

✔ Hands-On Brand Analysis Workbook – Walk through a guided analysis of all eight stars of the Brand Constellations Framework, helping you evaluate and refine your brand.

✔ Earn a Certificate of Completion – Demonstrate your expertise in brand strategy with an official certificate.

🚀 Startup Founders & Entrepreneurs – Build a brand that attracts customers and investors.
📈 Marketing & Brand Managers – Strengthen brand positioning and alignment across all touchpoints.
🏢 Corporate Leaders & Executives – Ensure your company’s brand strategy supports business goals.
🎓 Students & Branding Enthusiasts – Gain expert-level insights into how great brands are built.

This is not just another branding course. It’s a complete framework for brand strategy—one that helps you bridge the gap between branding, marketing, and business growth.

Based on decades of research, real-world experience, and proven methods, the Brand Constellations Framework gives you the clarity and structure you need to manage a brand effectively. Unlike other courses that focus only on logos and messaging, this course shows you how to align your entire brand with your business strategy.

⏳ Short, Actionable & High-Impact – With 85 minutes of content spread across 28 videos, you can complete the course at your own pace and apply insights immediately.

📘 Exclusive Course Workbook – The hands-on workbook guides you through an in-depth analysis of your brand, helping you refine key aspects of your strategy using the Brand Constellations Framework.

🎓 Earn a Certificate – Show your mastery of strategic brand management with an official certification upon completion.

📌 Get Instant Access – Enroll now and start building a brand that works.
📌 Learn at Your Own Pace – Online, flexible, and designed for real-world application.
📌 Hands-On Strategy Development – Use the exclusive course workbook to refine your brand in a structured, strategic way.
📌 Earn a Certificate – Validate your expertise and enhance your professional credentials.

👉 Enroll Now and Start Your Brand Strategy Journey! 🚀